Cause related marketing
Cause related marketing enables us to work together to build a partnership that can drive sales and market an image, product or service.
Our size, experience and creative team approach mean that we are able to work with you to:
- reinforce your credentials as a socially responsible brand
- strengthen brand equity through increased emotional loyalty
- build trust and engage with consumers.
- generate vital funds for our work.
Why do it?
- Cancer directly affects 1 in 3 of your customers
- Cancer Research UK is a strong brand in its own right – it is the only charity in the Joshua Agency best-loved brands table (Marketing Magazine, May 2006)
- Cancer Research UK was the top charity to benefit from cause related marketing programmes during 2003 (Business in the Community)
- 48 per cent of consumers showed an actual change in behaviour because of a cause related marketing initiative (Business in the Community 2003)
"This is the third year that Peacocks has teamed up with Cancer Research UK and we're hoping to raise £200,000, to support our £1 million challenge.
"We're encouraging women of all ages to get together and show their support for the charity's All Join Together campaign to make it a year to remember."
Tim Bettley, Managing Director of Peacocks
Find out more
Have a look at some of our cause related marketing case studies by choosing from the list below. Or, if you are interested in working with us, please get in touch.
